How to Get Right Videos in front of the Right People

Trena Little is a YouTube Strategist whose mission is helping you create the right videos and getting them in front of the right people who are going to hire you. She says just throwing any video up isn’t going to get you a good return on investment. Trena’s been tackling YouTube strategy for a...

mother ship marketing

How Small Businesses Can Better Compete with Big Businesses in 2018

As 2018 gets underway, retailers across the country have one thing on their mind: sales. Small business optimism has been on an upward swing with the majority of small business owners citing increased sales and improved business conditions throughout 2017, according to the latest Capital One Small Business Growth Index. And with 60 percent...

How to Track Social Media Analytics with Google Analytics

Why Analytics Are So Important for Businesses In 2018

Last year, most of the world swooned over new technological evolutions such as artificial intelligence, machine learning, the Internet of Things, and automation. Even though these technologies are proving to be catalysts for growth, many small business leaders have decided to concentrate most of their investments on data analytics. In fact, according to IDC’s infobrief...

LinkedIn Analytics

LinkedIn Launches Website Analytics Tool. Powerful Data About Your Traffic.

LinkedIn is powerful. It's now extending it's power to your web site. Knowing who is visiting your web site, what they're doing on it, what they're reading on it, and other details is critical to understand how your web site is (or is not) serving your customers. Just about every digital publisher has Google Analytics...

How to Train Your Team in Better Analytics

How to Train Your Team in Better Analytics

Business data can be a gold mine if you want something to rely upon when making decisions about a company. However, many organizations merely collect data and don’t know how to use it effectively. If that’s a consistent problem at your company, the information below could offer the tips you need to teach your...

3 Online Video Metrics Small Business Should Be Thinking About

3 Online Video Metrics Small Business Should Be Thinking About It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand...

How to Leverage Tech to Learn More About Your Customers

How to Leverage Tech to Learn More About Your Customers A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need...