Tag - advertising

facebook advertising

3 Levels of Facebook Advertising to Set Your Business Up for Success

With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....

The Power of Google AdWords and 5 Tips to Get Started

The Power of Google AdWords and 5 Tips to Get Started

With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...

New Snapchat Advertising - Target Millenials with Video Ads

New Snapchat Advertising: Target Millenials with Video Ads

Snapchat arrived on the social media scene in 2011 as a platform where users could share “snaps” of photos or short videos, which can be edited and shared individually or grouped into “stories” that are shared publically or just with friends. Five years after its arrival, Snapchat now has 100 million active daily users...

Content Marketing

7 Types of Content Marketing You Need to Master

As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...

Social News Feed Reordering

What the Social News Feed Reordering Means for Your Small Business

Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...

small business facebook advertising

The Secrets of Powerful Facebook Advertising for Small Business

The Secrets of Powerful Facebook Advertising for Small Business If you aren’t on Facebook, then your business will fail. This seems to be the modern philosophy of consumer growth. With more than one billion active users, Facebook holds millions of people who will potentially see your brand. Just by quickly scrolling down your newsfeed you can...

business marketing budget tips

Stick to Your Marketing Budget with These 7 Steps

Stick to Your Marketing Budget with These 7 Steps Marketing is a crucial aspect of running a business, but it can also be one of the most fun tasks on your to-do list. Creating buzz about your product or service, interacting with customers and fans, increasing sales – the outcomes of marketing are exhilarating to...

5 Smart Marketing Strategies to Help Your Business Thrive

5 Smart Marketing Strategies to Help Your Business Thrive You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if...

Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way

Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print...