FOCUS: Stand Out From the Competition by Carving Out Your Unique Niche

FOCUS: Stand Out From the Competition by Carving Out Your Unique Niche The sports, fitness and leisure industry is a giant, generating around $500 billion in revenues each year in the United States alone, according to Plunkett Research. Counting professional athlete, coaches and employees at fitness, winter sports and golf facilities, more than 1.3 million...

Smarter Social Commerce

Social Commerce: It’s Not Simply Social, It’s Serious Business

[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...

small business owners relieve stress

5 Fantastic Ways Small Business Owners Can Relieve Stress

[content field="callout1" format="true" class="calloutwide"]As an entrepreneur you probably have had friends or former colleagues say, “You're so lucky to be doing your own thing”. Yes, the experience of owning your own business and seeing your ideas materialize is extremely rewarding. However, the reality is that being a small business owner is extremely stressful, especially...

Beyond the Lemonade Stand: 7 Kid Entrepreneurs Share Their Secrets of Success

Beyond the Lemonade Stand: 7 Kid Entrepreneurs Share Their Secrets of Success When talking about kids running businesses, most people think of lemonade stands, delivering newspapers, mowing neighborhood lawns or babysitting. While those are still very common for many, kids today are taking entrepreneurship to a whole new level by creating products and businesses that...

5 Apps Your Accountant is Begging You to Have for 2015

5 Apps Your Accountant is Begging You to Have for 2015 Running a small business can be a rewarding and enjoyable experience. Handling the tricky financial side of things is typically not. Income taxes and deductions, sales tax, sales receipts, inventory management, expenses and many other financial responsibilities can be overwhelming. And for those entrepreneurs...

12 Must-Read Business Books This Holiday Season

12 Must-Read Business Books This Holiday Season Have that special small business owner or entrepreneur on your holiday gift giving list? Want to treat yourself to some enjoyable, business-boosting reading during the holidays? You've come to the right place, as we share with you an assortment of the best books available from some of our...

3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015

3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015 Consumers are bombarded with marketing messages each day, whether they’re watching TV, surfing the internet, or strolling through the expo booths at an industry conference. All of this noise has created immunity in customers, who now view ads as something to be ignored....

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...

The Impact of Social Media on Your Business This Holiday Season

The Impact of Social Media on Your Business This Holiday Season With nearly one in four people actively using social media, your business is always only a click away from a consumer either giving you a rave review or tearing you up on social media. The impact this could have on your business, either positive...