[content field="callout1" format="true" class="calloutwide"]Freelancers are changing the way small businesses operate, allowing small or one-man operations to compete with larger companies. Recent statistics show there are 53 million American freelancers (representing 34 percent of the U.S. workforce) and demand is steadily growing. In fact, over half of micro business owners (those with 10 employees are less) employed...
[content field="callout1" format="true" class="calloutwide"]Promoting your business is vital to its success, and if you are like most Smart Hustle readers, you’re always looking for new tools and tricks to add to your marketing tool bag. However, it can be easy to get tunnel vision depending on if you run an online or offline store....
[content field="callout1" format="true" class="calloutwide"] Running and growing a small business is hard work and often done with limited funds and hands. Thankfully, there are literally thousands of tech tools available to help us manage almost every aspect of a business. From project and social media management to travel and finance, you know there's an...
[content field="callout1" format="true" class="calloutwide"]With all the resources available today, it has never been easier to build a successful business from the ground up – even if you decide to go it alone and take a DIY approach. Although there are many aspects of building your business (too many to list here!) we’ve found quite...
[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
[content field="callout1" format="true" class="calloutwide"] When Jim Kolb bought a floral shop in Oshkosh, Wisconsin, he decided to name his business Oshkosh House of Flowers. But over time, Kolb and his team felt that the word “Oshkosh” in the name of the business limited his shop to an Oshkosh customer base. With the growth of...
[content field="callout1" format="true" class="calloutwide"]Owning a small business is a test of self-determination and passion every day. When you’re one person or a small team, it can be difficult to see the glowing light of success at the end of the tunnel, especially when you’re up against big-name competition. Even large powerhouses go at it in...
[content field="callout1" format="true" class="calloutwide"]All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of...
[content field="callout1" format="true" class="calloutwide"] It looks like 2016 is shaping up to be an excellent year for new business books written by top entrepreneurs and some of our favorite business idols. Not only are these books great ways to stay up to date with today’s small business landscape, but quite often you’ll find one or...
You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
