You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
“As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without...
[content field="callout1" format="true" class="calloutwide"]Whether they are referred to as freelancers, telecommuters or home based workers, virtual assistants are people who are contracted to provide services from a remote location. Over the last few years, the role of the Virtual Assistant has grown in prominence. Integrating virtual assistance services in the work force has proven to...
[content field="callout1" format="true" class="calloutwide"] Sally McKenney's entrepreneurial journey starts just like many. Back in December of 2011, she was looking for something to fill her free time, so took her passion for baking and writing and started a blog. Fast forward four years and she has quit her full-time job, has over 250,000K viewers to her...
[content field="callout1" format="true" class="calloutwide"] Small businesses are vital to the American economy, accounting for over 45 percent of the GDP and around 80 percent of jobs. However, the statistics on small business failure are bleak. Statistics indicate that one-third of businesses fail within the first two years, and only about 50 percent survive beyond...
[content field="callout1" format="true" class="calloutwide"] Small Business Saturday was created in 2010 by American Express as a way to give small and local retailers more exposure during the holiday season. Black Friday had been around for years and was always a hit for large retailers, but the idea was to create a special day where customers...
[content field="callout1" format="true" class="calloutwide"] When you need to start selling fast, you may not have the time (or money!) to hire someone to make your Landing Page and sales page. Never fear! Here’s everything you need to know to pull it off on your own. When you’ve got a product launch rapidly approaching, the last thing...
[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...
[content field="callout1" format="true" class="calloutwide"] For large companies with hefty marketing budgets, a few hundred dollars is a mere grain of salt when it comes to the monthly marketing budget. Every single dollar adds up for small business owners, though– and it's best if these investments pay off in immediate results. Like most small businesses, you probably...
[content field="callout1" format="true" class="calloutwide"] Over the last 28 years, I’ve worked with some very smart salespeople. They go into the field and do their best to educate and persuade prospects to buy their products or services and although they are truly excellent at what they do, they may have very minimal knowledge about the marketplace or...
