This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Many small businesses today, whether online, brick and mortar, selling products or selling services, rely on email marketing to increase sales. Using different methods, such as lead magnets, promotion and giveaway signups and customer loyalty programs, businesses...
Over the past several years, I've been engaged by leading brands, who want to reach small business owners, to host Twitter chats. Twitter chats can be a great way to: 1) boost your Twitter following 2) build engagement around your brand 3) leverage an influencer's reach and credibility all to connect your brand with small...
99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...
Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...
Everyone has their own reasons for starting a business. Some are passionate about an idea and want to bring it to life. Some are motivated by the profit potential. Others are lured by the lifestyle it allows you to have – being your own boss and being able to control your own time. None...
PR teams and reporters need each other, but up until now it’s been far from a perfect relationship. PR teams send out countless emails every day to only get a few ‘hits,’ and on the other side of the table, reporters receive an endless flow of PR emails while only a few will match...
National Small Business Week is an event that has taken place since 1963 - a dedicated week that gives us a chance to reflect on the importance of small businesses to our local and national economies. Small Business Week is celebrated with special events, awards, educational programs, and a rally cry for citizens to...
Starting a business can be the most exciting career move in your life. You’re passionate about your ideas, and you can’t wait to share them with the world. The urge to move forward fast can be your biggest mistake, though. Every successful business owner will tell you: there is a lot you need to research...
Brand Authenticity is critical to the success of small business owners. Being authentic with your brand means that you ensure your public brand (in particular social media content and more) conveys the same brand that customers receive from you when they meet you in person and/or engage with your brand elsewhere. At SXSW 2016 we...
There is a symbol that has evolved from a pound side into a powerful tool that connects audiences on social media platforms: the hashtag. Hashtags help grow a social network, allow people to converse with a diverse audience, and increase online visibility. They also allow small businesses to play on the same level as...
