3 Ways Your Small Business Can Utilize Video Marketing

[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...

How to Create a B2B Social Commerce Strategy

  [content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...

RuleBreaker Award Winners Celebrated July 28th in New Orleans

[content field="callout1" format="true" class="calloutwide"] By nature, entrepreneurs are rule breakers. They aren't followers. They ignore conventional wisdom. They take the path less traveled. They do things the hard way. They do things their way. To honor these entrepreneurs, and to celebrate them for not embracing the norm, but for breaking the rules and following their...

7 Foolproof Ways to Grow Your Following on Facebook

[content field="callout1" format="true" class="calloutwide"] Facebook says it is home to over 30 million active small business pages. How can you get your page noticed? How can you turn ten fans into 500? Here are seven creative methods to help you become an effective Facebook marketer and generate a following that can convert your likes to...

Video Marketing Checklist: 6 Tips for Success

[content field="callout1" format="true" class="calloutwide"] Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather watch a video about a product or service than...

Mobile Meetings As Easy As ‘One-Touch’ with join.me [Apple Watch Giveaway]

[content field="callout1" format="true" class="calloutwide"] Collaborative technology is shrinking the space between you and your remote workers, increasing productivity and boosting the efficiency of communication. If you have remote workers in your business or employees who frequently travel, one tool that should be on your radar is join.me. join.me, LogMeIn, Inc.’s popular online meeting tool, makes having...

Sally Hogshead on How to Differentiate Yourself in Your Business

[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...

Do’s and Don’ts of Web Design and Helpful DIY Graphic Tools

[content field="callout1" format="true" class="calloutwide"] Most businesses understand the concept of web design but don’t fully understand the importance of it. Yes, it is aesthetically pleasing to the eye and will help with navigation through your site, but did you also know that it can increase your entire web presence? From SEO and branding, to building...

Trademarks: What Every Small Business Owner Needs to Know to Create and Protect a Trademark

[content field="callout1" format="true" class="calloutwide"] A business’ success depends on more than just its goods or services. In fact, one of the most valuable assets a business has is its trademark. What is Trademark? According to the United States Patent and Trademark Office (“USPTO”), a trademark or service mark (“trademark” or “mark”) includes any word, phrase, symbol, design,...

5 Smart Marketing Strategies to Help Your Business Thrive

[content field="callout1" format="true" class="calloutwide"] You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if I’m helping a soloprenuer or...