6 Tips to Draft a Powerful Social Media Policy

6 Tips to Help You Draft a Powerful Social Media Policy

[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...

5 Unspoken Rules of Business Social Media Campaigns

[content field="callout1" format="true" class="calloutwide"]There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in...

Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement

[content field="callout1" format="true" class="calloutwide"] Dave Kerpen, Founder & CEO of Likeable Media, specialises in helping small businesses build, engage and grow through social media. He has developed software specific to helping small businesses manage their social media and this week on Ignition, Dave will be sharing his tips and advice on how to increase your social...

Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works

  [content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...

updating social media accounts

5 Ways to Spring Clean Your Social Media Accounts

5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...

social media trends

Wondering What’s Next For Social Media?

Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...

The Impact of Social Media on Your Business This Holiday Season

The Impact of Social Media on Your Business This Holiday Season With nearly one in four people actively using social media, your business is always only a click away from a consumer either giving you a rave review or tearing you up on social media. The impact this could have on your business, either positive...

New Social Media App Keeps Vets Connected and Offers a “Flare” for Support

New Social Media App Keeps Vets Connected and Offers a "Flare" for Support Social networking has become a popular way for friends and family to stay in touch, sometimes connecting with people they haven’t seen in years. For military veterans, traditional social media outlets can be a great way to find fellow veterans, but most people on...

Meeting Management, Teens and Social Media, John Sculley’s New Book

Smart Trends: Meeting Management, Teens and Social Media, John Sculley's New Book Smart Hustlers get ahead by taking advantage of every opportunity, whether it’s a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter. In every issue of Smart Hustle, we’re going...

Is Content Really King When It Comes to Social Media?

Is Content Really King When It Comes to Social Media? Our expert this issue is Bryan Kramer, a Social Business Strategist and CEO of PureMatter, where he’s led his agency to consistent growth over the last 10 years, ranking as one of Silicon Valley’s fastest-growing private companies by the Silicon Valley Business Journal. Community Q: Everyone says when it...