Getting a product-based business off the ground has unique challenges compared to service-based businesses. Not only do you have to deal with marketing, branding, finding leads, and growing customers, but you also have to handle the designing and manufacturing of a physical product. Not knowing how to convert the idea into a mass-produced product...
The right public relations strategy can be one of the best tools that you have in order to get media attention for your company. The right media coverage can boost your reputation in your industry, lead to increased revenue for your company and help your organization get in front of countless current and potential...
Smart Hustle Magazine was founded by Ramon Ray, four-time entrepreneur, best-selling author and global speaker. Smart Hustle Magazine chronicles the hustle, the smart hustle of small business owners and entrepreneurs. Through our online content and live in-person events we reach hundreds of thousands of small business owners every year. If you're looking to reach small business owners...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. If you own a business, there will always be competition. That is just a fact. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more difficult than ever....
In 2014, Facebook moved its messaging feature out of the main app and into a standalone Messenger app. Like any change, there was a fair amount of outrage that followed, and Mark Zuckerberg admitted that “asking everyone in our community to install a new app is a big ask.” That said, two years later, the...
Startup = Growth. That’s how Paul Graham, founder of YCombinator, defined a startup. As per this definition, growth is the most important metric for a startup. It doesn’t matter whether this growth is in users, traffic or revenue; as long as the chart keeps pointing upwards, the startup is succeeding. But how do startups actually...
List building is the marketing method of choice for some businesses, but is it appropriate for every business? Should the owner of a landscaping business try to build a list? What about someone who runs a bakery or a laundromat? If you’ve taken a pass on list and tribe building or aren’t putting much...
Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. The digital revolution has changed our expectations regarding connection & communication. Pew research shows that 84 percent of adult Americans use the Internet, and that number is higher for younger generations, reaching up to 96 percent when...
Over the past several years, I've been engaged by leading brands, who want to reach small business owners, to host Twitter chats. Twitter chats can be a great way to: 1) boost your Twitter following 2) build engagement around your brand 3) leverage an influencer's reach and credibility all to connect your brand with small...
