[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...
[content field="callout1" format="true" class="calloutwide"] There is dispute about which people did what to get Twitter off the ground in March 2006. As a result, we may never know if the company’s founders realized the breakthrough the micro-blogging service had stumbled upon for marketing. By limiting users’ posts to 140 characters, Twitter provided something no other advertising...
[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...
[content field="callout1" format="true" class="calloutwide"] If you happen to be a devout fan of the HBO hit series Game of Thrones, then you are waiting in anticipation for the start of Season 5 tonight. While most of us enjoy the series for its drama, horror and interesting cast of characters, what most probably miss are the very...
[content field="callout1" format="true" class="calloutwide"] Remember back in the 1980s and 1990s when the floor of the New York Stock Exchange was flooded with ambitious traders representing individuals and firms? When 11 Wall Street New York, NY was the epitome of capitalism, but now all the individuals who once inhabited this famous location are now replaced...
[content field="callout1" format="true" class="calloutwide"] For six years, a growing number of Americans have sat down in front of their televisions on Friday evenings to watch hopeful entrepreneurs ask for investment money from wealthy investors to help them continue to grow their businesses on the show Shark Tank. To some viewers, the program gives fascinating insight into how private...
8 Remarketing Tools You Should Be Using Members of the Young Entrepreneur Council (YEC) share their favorite, and most effective, remarketing tools with us and tell us why we should be using them too! 1. AdRoll Adroll partners with companies like Facebook and Google for advertising, and it's particularly well-suited for geo-targeting and customer segmentation. It comes with an easy...
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Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...
15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...
