podcast markting

5 Unexplored Benefits of Proactive Podcast Marketing

The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. It is an undeniable fact that while sales drive revenue, marketing gravitates people towards a brand and inspires purchasing decisions. Having said that, marketing is the most powerful catalyst to...

7 Actionable Video Marketing Stats to Improve Your Strategy

By Victor Blasco, CEO of the video production company Yum Yum Videos. Video content is undoubtedly one of the best methods for marketers and business owners to optimize their strategy and achieve their company’s marketing goals, and there’s actually a lot of hard data out there backing this up. But these numbers and benchmarks alone are...

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Top 20 Digital Marketing Trends You Can’t Ignore in 2021-2022

By Suresh Dawmani, a Social Media Manager with Wishup. Business scenarios are changing and growing more competitive post-Covid. As a result, the battle to win a customer's attention is just beginning to get interesting. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also...

facebook outage small business weakness

Three Ways Facebook’s Outage Shows the Weakness of Small Business Marketing

Facebook is an awesome platform. It connects us to each other in a powerful way. This includes Instagram and What's App. However, for several hours today, these platforms were down. The world of marketing and online slowed to a crawl. The biggest lesson this means to small business owners is the importance of OWNING...

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Digital Marketing: Can AI Give Your Business the Breathing Space It Needs?

By Wynn Corliss, Chief Operating Officer at Metigy. Around the US, businesses are turning to digital marketing to connect with their increasingly digital audiences. Providing intimate access to customers, digital marketing, utilizing social media, offers a cost-effective way for brands to connect with consumers. With the rise of data-led marketing and artificial intelligence (AI) within digital...

small business marketing

3 Marketing Tips for Small Business Owners to Succeed

By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....

business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...

How use influencer to market your business

How to Create an Influencer Marketing Campaign for Your Business

Contributor, Wynn Corliss, Chief Operating Officer of Metigy Influencer marketing is quickly becoming one of the most talked about marketing strategies. With its ability to generate an 11x higher return on investment (ROI) compared to traditional strategies, brands are increasingly turning to influencers to drive brand awareness and source unique content.  For small businesses looking to...

social media tips

Social Media Power Tips – 7 Experts Share Their 7 Secrets

7 experts got together and shared their best tips for social media marketing. They shared this on the Entrepreneur Facebook page, hosted by social media marketer Kim Walsh Phillips. These experts include: Glenn Lundy , Dana Bowling, Dhomonique Murphy, Carmelia Ray , Daniel Robbins , Rachel DeAlto, and Ramon Ray, founder of SmartHustle.com All of these experts and more will...