Seth Godin has one of the biggest email newsletters in the world. However, Seth Godin doesn’t have much of a social media presence. What social networking activity he does has seemed to be mostly automated, reposting directly from his blog, and there wasn’t much custom content for social media platforms. Until one day, there...
I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it's still being used...
With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...
Social Media has had a huge impact on many facets of our lives. It's changed the way we connect and socialize with our family and friends. It's also changed the way we buy as consumers and access media. For businesses, there are just as many changes. For most businesses, social media allows them to reach...
Over the past few years I've used social media to generate hundreds of thousands of dollars of revenue each year. Social media is one of the most powerful tools that a small business owner can use to take YOUR business to the next level. Social media helps you build a tribe, connect with prospective customers,...
You have heard it before: if you are not on social media, you are missing out on a prime opportunity to build relationships. My latest guest is Jessica Campos, the founder of Marketing for Greatness, and who many of you may already know as “The Social Media Guru.” She took some time out of her...
Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...
I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...
With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...
[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...
