Search Results - social media

How to Leverage Social Media to Warm Up Cold Calls

How to Leverage Social Media to Warm Up Cold Calls

Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...

Ted Rubin

Ted Rubin’s Advice On Building Personal Relationships Through Social Media

I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...

How to Track Social Media Analytics with Google Analytics

How to Track Social Media Analytics with Google Analytics

With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...

5 Key Social Media Trends of 2016

5 Key Social Media Trends of 2016

5 Key Social Media Trends of 2016 2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already....

6 Tips to Draft a Powerful Social Media Policy

6 Tips to Help You Draft a Powerful Social Media Policy

6 Tips to Help You Draft a Powerful Social Media Policy It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing...

5 Unspoken Rules of Business Social Media Campaigns

There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in the online marketing...

Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement

Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement Dave Kerpen, Founder & CEO of Likeable Media, specialises in helping small businesses build, engage and grow through social media. He has developed software specific to helping small businesses manage their social media and this week on Ignition, Dave will be sharing his tips...

Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works

  Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media...

updating social media accounts

5 Ways to Spring Clean Your Social Media Accounts

5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...

social media trends

Wondering What’s Next For Social Media?

Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...