7 Social Media KPIs Every Business Must Track

With more than 3 billions users all over the world, social media has become one of the most dominant marketing platforms to grow your business. However, unless you measure the right social media KPIs & metrics, it will be difficult for you to figure out what’s working and what isn’t in your marketing strategy,...

social media recruiting

How Social Media is Changing the Way Businesses Recruit and Hire

Social Media has had a huge impact on many facets of our lives. It's changed the way we connect and socialize with our family and friends. It's also changed the way we buy as consumers and access media. For businesses, there are just as many changes. For most businesses, social media allows them to reach...

Social Media Marketing: Using Social Media To Generate Sales and Build Your Brand

Over the past few years I've used social media to generate hundreds of thousands of dollars of revenue each year. Social media is one of the most powerful tools that a small business owner can use to take YOUR business to the next level. Social media helps you build a tribe, connect with prospective customers,...

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos

You have heard it before: if you are not on social media, you are missing out on a prime opportunity to build relationships. My latest guest is Jessica Campos, the founder of Marketing for Greatness, and who many of you may already know as “The Social Media Guru.” She took some time out of her...

How to Leverage Social Media to Warm Up Cold Calls

How to Leverage Social Media to Warm Up Cold Calls

Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold calls, especially since engaging with a contact beforehand gives them a 56% better chance of closing the sale. But how can you engage before you dial that number? How can you ensure...

Ted Rubin

Ted Rubin’s Advice On Building Personal Relationships Through Social Media

I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on making those digital connections and identifying the...

How to Track Social Media Analytics with Google Analytics

How to Track Social Media Analytics with Google Analytics

With all the specialized social media management tools available for businesses today, it can be easy to forget one of the earliest on the market, Google Analytics. Perhaps you already use Google Analytics to monitor your website visitors, but did you know that you can also use Google Analytics for social media management? The rich...

5 Key Social Media Trends of 2016

5 Key Social Media Trends of 2016

[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...

6 Tips to Draft a Powerful Social Media Policy

6 Tips to Help You Draft a Powerful Social Media Policy

[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...

5 Unspoken Rules of Business Social Media Campaigns

[content field="callout1" format="true" class="calloutwide"]There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in...

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