Ever since they started to come of age, millennials have been a generation that has fascinated the media. The millennial generation is even larger than the baby boomer generation, and since they were born between 1980 and 2000, they grew up in a time of rapid change that has created very different priorities and expectations...
Search engines like Google and Bing are great for finding general information about any topic under the sun. But could there be a better way to find specific information about businesses? A new company called Plonked says yes. On March 3, 2016, they officially launched their free search engine specifically for locating information about tech...
[content field="callout1" format="true" class="calloutwide"] Recently, I was riding in the car with a young adult, advising her on business and life. For several months she's wanted to start her own business, but to date she's not done it. I aggressively challenged her that she was not prepared to do what it takes to start her business....
[content field="callout1" format="true" class="calloutwide"]All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of...
[content field="callout1" format="true" class="calloutwide"] It looks like 2016 is shaping up to be an excellent year for new business books written by top entrepreneurs and some of our favorite business idols. Not only are these books great ways to stay up to date with today’s small business landscape, but quite often you’ll find one or...
[content field="callout1" format="true" class="calloutwide"] Did you know that it takes about 7 seconds for people to form a first impression of you - based on how you look? Maybe you are a nice person, maybe you're even smart. But HOW you look (before you open your mouth) affects how people think of you and...
[content field="callout1" format="true" class="calloutwide"] “We Are eBay,” it was plastered on all the branding from your notepads and goodie bags to the hallway room signage. Was it there to remind me that they are eBay or was it there to remind themselves? I think it was both. After two days of being immersed in the hoopla...
[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...
[content field="callout1" format="true" class="calloutwide"] I have a spot quiz for you: Is multi-tasking a bad habit? Should you make a work plan? Do interruptions kill productivity? If you answered ‘yes’ to all three questions you don’t need to read another time management book. You see, most people don’t need to learn more about time management, they just need to...
[content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...
