5 Hidden Costs of Hiring You Must Consider

5 Hidden Costs of Hiring You Must Consider

Most managers have a salary figure in mind when interviewing a job candidate. But they should also consider the costs of hiring a potential new employee before extending an offer sheet. There are various cash and non-cash benefits to account for—such as unemployment insurance, 401(k) matches, office supplies, and other fringe benefits. According to 2016...

How To Tell If You Are A High-Risk Merchant

How To Tell If You Are A High-Risk Merchant

High-risk merchants typically are businesses that payment processors and merchant services providers consider to present excessive exposure to fraudulent transactions, default, legal issues or chargebacks. However, the kinds of businesses that fall under this category aren’t always what you might expect. Here’s a look at some factors that could cause a business to be considered...

What Kind of Business Insurance Your Small Business Needs

What Kind of Business Insurance Your Small Business Needs

When launching any business, one of the most important responsibilities that a business owner has is to protect the profitability of the company. A couple of ways that this can be done is through the proficiency in which the business is managed and effectively managing the spending. However, one of the most underrated methods...

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...

Boosting Your Biz through Content An Interview with Julie Tupler of Diastasis Rehab

Boosting Your Biz Through Content: An Interview with Julie Tupler of Diastasis Rehab

If there is one thing that my Smart Hustle interview series proves, it’s that entrepreneurs can come from all walks of life. Can an artist be an entrepreneur? Yes! Can a personal finance expert be an entrepreneur? Yes! Can a nurse be an entrepreneur? Yes! For proof on that last point, let me introduce you to my...

How To Use Twitter Chats and Influencers To Engage Small Business Owners

Over the past several years, I've been engaged by leading brands, who want to reach small business owners, to host Twitter chats. Twitter chats can be a great way to: 1) boost your Twitter following 2) build engagement around your brand 3) leverage an influencer's reach and credibility all to connect your brand with small...