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[content field="callout1" format="true" class="calloutwide"] W e live in an age where there is more opportunity than ever before, with instant access to an audience that is all around the world. However, leveraging this audience can be tricky, and many small business owners are unsure how to channel their digital marketing efforts into successful...
[content field="callout1" format="true" class="calloutwide"] Its a well known fact that your next customer is going to come from a source you know very well - your existing customer. This is not a coincidence. You worked hard, created a successful business and made sure you provided the best service and satisfied your customers. Your customers did...
[content field="callout1" format="true" class="calloutwide"] There is dispute about which people did what to get Twitter off the ground in March 2006. As a result, we may never know if the company’s founders realized the breakthrough the micro-blogging service had stumbled upon for marketing. By limiting users’ posts to 140 characters, Twitter provided something no other advertising...
[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...
[content field="callout1" format="true" class="calloutwide"] Remember back in the 1980s and 1990s when the floor of the New York Stock Exchange was flooded with ambitious traders representing individuals and firms? When 11 Wall Street New York, NY was the epitome of capitalism, but now all the individuals who once inhabited this famous location are now replaced...
8 Remarketing Tools You Should Be Using Members of the Young Entrepreneur Council (YEC) share their favorite, and most effective, remarketing tools with us and tell us why we should be using them too! 1. AdRoll Adroll partners with companies like Facebook and Google for advertising, and it's particularly well-suited for geo-targeting and customer segmentation. It comes with an easy...
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15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...
[content field="callout1" format="true" class="calloutwide"]With a new year just around the corner, now is the time that businesses of all sizes reflect on the past year to review their successes and failures and develop or finalize a plan for the coming year. As a part of this plan, each business should consider shifts in their industries,...
