Ignition Video Series: Sally Hogshead on How to Differentiate Yourself in Your Business
To watch this episode of Ignition click here, or simply watch below.
"As small business owners and entrepreneurs, we constantly need to be asking ourselves how we can differentiate ourselves in a crowded marketplace and use our personality advantages naturally to attract ideal customers" says Sally.
Here are three challenges that she shares that every business faces:
This is inevitable in almost every industry. With so many options and businesses to choose from, it's important to make your business stand out from your competition. Differentiate your business in a way that makes it clear why someones should choose your product or services over a competitors.
The average attention span is 9 seconds. Use this to your advantage by doing something different and gaining the attention of prospective clients in a shorter amount of time.
Businesses that are similar to each other often compete on the basis of pricing. However, this can cause a downward spiral in your business and inhibit you from being able to grow.
According to Sally, every business has a choice: they can either have the biggest budget, or be the most fascinating. Watch the video to learn how you can be the most fascinating in your business and become a leader in your industry and take the fascination assessment to identify your strengths and find out what your personality advantages are. (Use code: IGNITION)