Amilya Antonetti- Leading Human Behavior Expert- Shares Nuggets to Be a Successful SolopreneurSandeep Babu
Starting a solo business is one thing, but making it a success is another. From marketing to customer handling to accounting, you have to be good at multiple tasks to succeed in your endeavor. Also, you have to practice a lot of self-discipline to separate work and home life. If you fail to do one thing right, and it can head south fast. Now a question comes – how to be a successful solopreneur?
Amilya Antonetti, one of the most sought-after human behavior and strategic advisors in the world, has shared her practical tips during the recent Ramon’s Survive and Thrive Conference.
Let’s explore the key highlights of Amilya’s discussion with Ramon Ray:
How to Be a Successful Solopreneur
Amilya Antonetti, who has appeared as a business and behavior expert on The Oprah Winfrey Show, Dr. Phil, and The Steve Harvey Show, believes that the roots of problems lie in the head.
So, solo biz owners can boost their success by changing their behaviors.
She suggested the following tips to grow a solo business.
1- Focus on Gain
When you start your business, you dive into the sea of pain and gain. And your focus defines your success.
Some business owners only focus on their pain, so they feel like quitting when pain increases beyond their tolerance levels.
Amilya recommends that business owners should try to focus their energy on gain. This mind shift can make a big difference.
The behavior modification of how to move from pain to gain is what unlocks success.
For example, you want to grow your sales. If you’re solely focusing on numbers, it is likely to cause you pain as you might not achieve those numbers.
On the other side, if you focus on improving sales techniques, understanding your customers, and improving customer experience, you will be in a state of gain. This is because these actions are bound to boost sales eventually.
In short, you should focus on the process, not on the outcome.
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2- Measure Backward
You cannot improve any business process if you don’t measure it. So, it is imperative that you should take a pause and look at how you’re doing.
Amilya is in a favor of measuring backward, meaning you should retrospect your planning, strategies, and actions to figure out the scope of improvement.
Trying to measure forward won’t give you a clear picture as you don’t know you will be failing or succeeding in the future.
In her own words,
Always measure backward. Don’t measure from today to tomorrow.
At the end of the day, you can make a habit of looking at what you have done throughout the day to find out areas of improvement.
3- Never Solve Your Problems Alone
The road to small business success is paved with roadblocks that you will stumble upon on a regular basis. You cannot avoid these challenges – the only way out is to deal with these problems.
However, you should not try to solve your problems alone. Being a solo business owner doesn’t mean you should alone find ways to overcome your hurdles.
Amilia recommends that you should reach out to the leading subject-matter experts to get advice whenever you feel you’re stuck. And she cautions that solopreneurs should stay away from make-believe experts.
I go to the biggest subject matter expert I know. I ask the person who is actually doing what it is.
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4- Do a Mind Sweep Regularly
Often it happens that solopreneurs run, run, and run all the time with the same mindset.
Amilya suggests that business owners should practice a mind sweep regularly.
Are you wondering what mind sweep actually means?
It is just replacing thoughts, ideas, and techniques that no longer serve efficiently with new, powerful ideas and techniques.
Whenever you learn new things or you know something better, you must remove what no longer serves you.
If you come to know a new way of doing things for better results, you should immediately adopt it and phase out the old technique that no longer serves you well.
5- Get Curious
As a solo business owner, you’re likely to fail if you try to operate alone. Instead, you should be curious.
Ask questions to experts in your domain, do internet research, become a part of a business network to know new ways/methods/techniques so that you can better run your solo business. When you’re curious, you’re not alone.
Get really curious. The more curious you’re as a small business owner, the more successful you will be. This is because, in a state of curiosity, you’re not alone.
Running a solo business is difficult yet rewarding. And you can make it a big success if you act strategically. Focusing on gain, measuring backward, taking outside help when stuck, practicing a mind sweep, and getting curious can help you boost the success of your solo business.
You can check the complete discussion on how to be a successful solopreneur here.
*Quotes in the post have been edited for better clarity.
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