Crisis Control: 3 Important PR Steps Every Business Should Take

Crisis Control: 3 Important PR Steps Every Business Should Take Traditionally, public relations media is something that every business owner will seek. It’s used to raise awareness of your business in the media and approval of third parties, through your good customer service, excellent products or community donations for your brand or significant insights. Crisis communications...

Local Marketing Campaign

5 Worry-Free Steps For a Better Local Marketing Campaign

[content field="callout1" format="true" class="calloutwide"]Finding new customers is a huge task for any small business, but it’s especially difficult if you run a local business that requires local marketing to customers from a limited geographic area. There are many specific marketing techniques you can try (and we do encourage you to explore your options!) But having...

7 Small Business Online Marketing Must-Do’s

7 Small Business Online Marketing Must-Do's Online marketing offers small businesses the opportunity to promote their products or services at significantly lower costs and on a much larger scale than traditional advertising methods. However the entire gamut of online marketing tools - email, social media, blogs, websites, online customer forums, search campaigns, online ads and affiliate marketing to...

3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015

3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015 Consumers are bombarded with marketing messages each day, whether they’re watching TV, surfing the internet, or strolling through the expo booths at an industry conference. All of this noise has created immunity in customers, who now view ads as something to be ignored....

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...

Your Small Business Holiday Survival Guide

Your Small Business Holiday Survival Guide The holidays provide a wonderful time for small businesses to increase sales, customer loyalty and their overall reputation. But with so much hustle and bustle, planning and preparing can be difficult. In order to help our small business entrepreneur friends, we've put together a short holiday survival guide – a...

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor Any marketer can feel a bit like Katniss Everdeen of the Hunger Games during the holiday season – maneuvering from one promotional battle to the next trying to keep emails alive and out of spam folders. It’s an email marketing game and...

Holiday Marketing Trends and Predictions for 2014

Holiday Marketing Trends and Predictions for 2014 Each holiday season the race is on to try to figure out the most direct, and most affordable, way to reach consumers. With marketing techniques and strategies changing so quickly in our ever connected digital world, it’s hard to keep up with what’s new and effective. To help,...

Captain Charlie Plumb: Winning Through Adversity

Captain Charlie Plumb: Winning Through Adversity Lessons from A Navy Fighter Pilot and P.O.W Captain Charlie Plumb graduated from the Naval Academy at Annapolis and went on to fly the F-4 Phantom jet on 74 successful combat missions over Vietnam. On his 75th mission, with only five days before he was to return home, Plumb was shot...