guy kawasaki social media tips

10 Simple Ways To Use Social Content – Guy Kawasaki and Peg Fitzpatrick

10 Simple Ways to Effectively Use Social Content from Guy Kawasaki and Peg Fitzpatrick - SXSW 2015 Social content marketing can be confusing if you want it to be. However, there are some pretty simple ways to use social media as an effective tool for branding, awareness, marketing and more. Guy Kawasaki and social ninja...

remarketing tools

8 Remarketing Tools You Should Be Using

8 Remarketing Tools You Should Be Using Members of the Young Entrepreneur Council (YEC) share their favorite, and most effective, remarketing tools with us and tell us why we should be using them too! 1. AdRoll Adroll partners with companies like Facebook and Google for advertising, and it's particularly well-suited for geo-targeting and customer segmentation. It comes with an easy...

updating social media accounts

5 Ways to Spring Clean Your Social Media Accounts

5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...

INC 500 study results

For the First Time in 8 Years Blogging Declined Among Inc. 500

[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...

social media trends

Wondering What’s Next For Social Media?

Wondering What's Next For Social Media? 25% of the world’s population uses social media, although individual purposes differ hugely. Consider the difference between the teen connecting and messaging with friend on Facebook and the ecommerce entrepreneur who is looking to drive traffic to his site and improve his SEO rankings. But today’s teen is tomorrow’s...

Creative Tips for Posting on Facebook and Twitter

Creative Tips for Posting on Facebook and Twitter Anyone who manages social media accounts for their business has had that moment where they just don’t know what they should be posting on Facebook and Twitter. You read all the guides and top tips, but if the creative juices aren’t flowing, it becomes a real task...

Using Google Alerts to Generate Business Blog Ideas

Using Google Alerts to Generate Business Blog Ideas If you've heard it once, you've heard it a million times – your business NEEDS a blog! A blog can help your organic search results, establish you as an authority in your field, and bring in customers who otherwise wouldn’t have discovered you. This sounds great but there is one...

15 Key Strategies for Marketing to Different Generations

15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...

Where, When and Why to Keep Your Marketing Message Short and Sweet

Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...

3 Tips for Going Global with Your Business

3 Tips for Going Global with Your Business US companies are more likely than ever to consider trading in foreign markets. In fact, 77% of them are currently assessing global opportunities because of the American economy. Entrepreneurs understand the need to stay ahead of the competition by maximising their reach abroad, but over half of...