[content field="callout1" format="true" class="calloutwide"] Video has become an integral part of marketing strategy for businesses. A recent study of 1,000 consumers found that one in every four actually lose interest in a company if it’s not using video, and four times as many consumers would rather watch a video about a product or service than...
[content field="callout1" format="true" class="calloutwide"] Social media has come a long way from where it once began. What was originally built as a social networking service between friends and family, is now one of the largest marketing tools for businesses around the world. With Facebook being the powerhouse of the group, followed by Twitter, LinkedIn, Instagram and more, each...
[content field="callout1" format="true" class="calloutwide"] When it comes to video marketing, there has been a continuous increase in demand, from consumers, for businesses to include video marketing as part of their marketing strategy. This week on Ignition, Robert Weiss MultiVision Digital video expert shares the importance of video marketing for businesses. This is box titleQuestion of the Week: Our...
Content is still king and every small business should be capitalizing on using content as a solid, low cost marketing tool for their business. But creating content and then marketing it through your social channels takes time. And with all the 'noise' on the internet, how do you know you are even going to...
[content field="callout1" format="true" class="calloutwide"] Many business owners believe that success is dependent on the size of your marketing budget, but what if you were told that the best marketing costs you nothing at all? That's right - there are low cost marketing solutions for every growing biz to capitalize on! That’s the message Ray Hennessey...
[content field="callout1" format="true" class="calloutwide"] Millions of new products come to market each year, but the reality is that 95% of them will fail. What is the secret of that lucky 5%? According to Julie Goldman, the make or break element in the first year is branding. Julie recently elaborated on the topic of branding, along...
You know how to get started with social media in your business and now you want to delve into the world of blogging. Blogging can have a positive impact on a business owner’s online presence when done with consistency. In addition, there are SEO advantages when your business website has a blog. More pages...
[content field="callout1" format="true" class="calloutwide"] In the early days of the Internet, many attempts were made to play videos and TV shows on websites. You might remember that the result was postage stamp size videos that jerked and stuttered like a nervous schoolboy. The results were unwatchable. But, as Internet connection speeds went up, and the...
[content field="callout1" format="true" class="calloutwide"] Local Brick and Mortar Retail Locations Everyday consumers fire up their mobile or desktop browsers and search for local businesses, restaurants, hours if operation, nearby stores with products in stock, entertainment. The findings of this Google, Ipsos MediaCT and Purchased® study of local consumer search behavior indicate that consumers who conduct local searches show...
[content field="callout1" format="true" class="calloutwide"] How many times have you called a customer service line (for any reason) and had a flawless experience? Okay, now how many times have you called a customer service line and had a terrible experience? Odds are you've had more bad experiences with customer service interactions than you have good. So why is that? Ovum...
