small business website

4 Website Design Trends Small Business Should Follow

[content field="callout1" format="true" class="calloutwide"] Today’s digital economy requires a strong website in order to succeed. In addition, the trends are changing and in turn, so are the client’s needs. Businesses often focus on their products or services; yet do not grasp the importance of staying on the cutting edge of website design trends. Persistence is...

How to Leverage Tech to Learn More About Your Customers

[content field="callout1" format="true" class="calloutwide"]A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need to figure out where your customers...

inkwell helmets

Bicycle Helmets Maker Making Them Cool and Fun to Wear

[content field="callout1" format="true" class="calloutwide"] I recently had the opportunity to speak with Danielle Baskin, CEO & Founder of Inkwell Helmets, a company customizing and individualizing an everyday ordinary item...the bicycle helmet. Danielle shared the interesting story of how Inkwell Helmets came to be out of her attempt to create an "invisible" helmet - one that she hand-painted to...

Google Adwords

The Reasons Google Adwords Needs to Be Your Channel of Choice

[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...

brand building

Rebecca Shine Shares Great Brand Building Tips You Need to Know

[content field="callout1" format="true" class="calloutwide"]A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing agency dedicated to helping small business owners...

engaging podcast

How to Create a Powerful and Engaging Podcast

[content field="callout1" format="true" class="calloutwide"]This week on Ignition, John Lee Dumas of  "Entrepreneur on Fire", shares his expert tips and advice on developing a strategy to start your own podcast and how to make it unique and engaging. This is box titleQuestion of the Week: My couples counseling business has been growing slowly but steadily over the last three...

Modes of Marketing – A Beginner’s Guide for Ambitious Businesses

[content field="callout1" format="true" class="calloutwide"] If you’ve got ambitions for establishing your enterprise in the marketplace, it won’t come as any surprise that marketing will be vital to your success. There are now more tools than ever before for promoting businesses – but this can make the whole process as confusing as it is exciting. So...

Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement

[content field="callout1" format="true" class="calloutwide"] Dave Kerpen, Founder & CEO of Likeable Media, specialises in helping small businesses build, engage and grow through social media. He has developed software specific to helping small businesses manage their social media and this week on Ignition, Dave will be sharing his tips and advice on how to increase your social...

7 Foolproof Ways to Grow Your Following on Facebook

[content field="callout1" format="true" class="calloutwide"] Facebook says it is home to over 30 million active small business pages. How can you get your page noticed? How can you turn ten fans into 500? Here are seven creative methods to help you become an effective Facebook marketer and generate a following that can convert your likes to...

“Sweet” Hustle and Business Tips from Founder & CEO of Sweet Riot, Sarah Endline

[content field="callout1" format="true" class="calloutwide"] Sarah Endline, Founder and CEO of sweetriot, is more than just the "Chief Rioter" of a deliciously sweet and healthy chocolate. She's the hub behind a movement, sweet movement if you will, to help fix the world. As Sarah so enthusiastically answered each of my questions, her passion for her business and the mission that sweetriot...