What Will be the Future of Small Business Advertising Post iOS 14’s App Tracking Transparency?

If you read newspapers daily or keep tabs on online news, you must have come across news articles about the Facebook-Apple feud over privacy. Well, both the tech giants have their arguments. And some people find Facebook’s narrative logical, while others believe Apple’s stand is right. However, small business owners are worried about the...

A Conversation with Lori Greinger from Shark Tank: Ramon Hosts the Verizon Small Business Webinar Series

Ramon Ray got to host the Verizon Small Business Webinar Series with special guest Lori Greinger. You may know her as the warm-blooded shark from the Emmy-winning ABC series, Shark Tank. She's also an inventor with 120 patents and the author of the bestselling book Invent It, Sell It, Bank It! Her passion is...

4 Tips to Implement Multicultural Marketing Like a Pro

If you want to grow your sales, you cannot ignore multicultural marketing. Why? African Americans are 14% of the U.S. population and spend $1.2 trillion annually. What's more, Asian Americans have the biggest gain in buying power. Multicultural audiences are growing in the United States. Consequently, the need for multicultural marketing is stepped up. However, you...

Maria Pergolino

When To Scale and Automate Your Small Business Marketing (but Remain Personable)

When you think about small business marketing and automation by ActiveCampaign, a good insight can be had just by looking at your email inbox, says Maria Pergolino. The chief marketing officer says that there are emails that you're excited to read and ones that are just noise. The company is helping companies activate their entire...

building a community BluMann

Build a Community and the Sales Will Follow: Insights on Product Development

Have you ever turned to YouTube.com to learn a new skill or how to level-up your appearance? You're not alone. Many people turn to this major video publisher to learn better techniques for everyday use. Joseph Andrew, co-founder of BluMaan.com, knew that there were men looking for better hair care products for their needs....

2 Dominant Small Business Trends for 2020

Two dominant small business trends for 2020 that Mailchimp sees, according to John Foreman. Mailchimp’s chief product officer tells Ramon Ray that COVID-19 has transformed the business landscape this year. More importantly, that fact means the trends show how small business leaders are finding success amid the pandemic. John has been at Mailchimp for a while....

Resilient Leadership: Thriving in the Unknown

Jennifer Maher, David Chang, and Meredith Schmidt spoke at the Survive and Thrive Summit about communication during COVID and how important it is during these challenging times. Hosted and produced by Ramon Ray of Smart Hustle Media, the first two Summits were held earlier in 2020. The next one will be in spring 2021....

Selling More Online: A Conversation All About E-commerce

John Lawson and Jackson Cunningham spoke at the Survive and Thrive Summit and talked all about starting e-commerce. Hosted and produced by Ramon Ray of Smart Hustle Media, the first two Summits were successfully held in 2020. The next one will be in the spring of 2021. Be the first to know when that...

Why a good-better-best pricing strategy could be for your small business

A recent Peloton product launch reminded me about good-better-best pricing strategy, and why the strategy could be for your small business. For those who do not know, Peloton makes exercise equipment. They became famous for their stationary bike, and the experience that goes along with using it. You see, the company also makes the media...

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