Marketing

15 Key Strategies for Marketing to Different Generations

15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...

Where, When and Why to Keep Your Marketing Message Short and Sweet

Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...

3 Tips for Going Global with Your Business

3 Tips for Going Global with Your Business US companies are more likely than ever to consider trading in foreign markets. In fact, 77% of them are currently assessing global opportunities because of the American economy. Entrepreneurs understand the need to stay ahead of the competition by maximising their reach abroad, but over half of...

Crisis Control: 3 Important PR Steps Every Business Should Take

Crisis Control: 3 Important PR Steps Every Business Should Take Traditionally, public relations media is something that every business owner will seek. It’s used to raise awareness of your business in the media and approval of third parties, through your good customer service, excellent products or community donations for your brand or significant insights. Crisis communications...

7 Small Business Online Marketing Must-Do’s

7 Small Business Online Marketing Must-Do's Online marketing offers small businesses the opportunity to promote their products or services at significantly lower costs and on a much larger scale than traditional advertising methods. However the entire gamut of online marketing tools - email, social media, blogs, websites, online customer forums, search campaigns, online ads and affiliate marketing to...

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...

Your Small Business Holiday Survival Guide

Your Small Business Holiday Survival Guide The holidays provide a wonderful time for small businesses to increase sales, customer loyalty and their overall reputation. But with so much hustle and bustle, planning and preparing can be difficult. In order to help our small business entrepreneur friends, we've put together a short holiday survival guide – a...