[content field="callout1" format="true" class="calloutwide"] Amazon started out selling books. They are now selling "everything." Wal-Mart and other giant retails are struggling to find out what hit them. Last week a truck pulled up and delivered a package to me, from Amazon. I thought it was the US Postal Service. NOPE, it was an Amazon delivery...
[content field="callout1" format="true" class="calloutwide"]Marketing is a crucial aspect of running a business, but it can also be one of the most fun tasks on your to-do list. Creating buzz about your product or service, interacting with customers and fans, increasing sales – the outcomes of marketing are exhilarating to say the least, which is...
[content field="callout1" format="true" class="calloutwide"] Small Business Saturday was created in 2010 by American Express as a way to give small and local retailers more exposure during the holiday season. Black Friday had been around for years and was always a hit for large retailers, but the idea was to create a special day where customers...
[content field="callout1" format="true" class="calloutwide"]Search engine marketing can be tricky business. You know that search engine rankings can impact your bottom line, but you have bigger things to worry about in your day-to-day business than the intricacies of AdWords or the details of Google’s latest algorithm change. Hiring an SEO agency can lift that burden and...
[content field="callout1" format="true" class="calloutwide"] When you need to start selling fast, you may not have the time (or money!) to hire someone to make your Landing Page and sales page. Never fear! Here’s everything you need to know to pull it off on your own. When you’ve got a product launch rapidly approaching, the last thing...
[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...
[content field="callout1" format="true" class="calloutwide"] T he number of consumers who use their mobile devices to make purchase is higher than it has ever been before. According to the PewResearchCenter, 64 percent of adults in America are now owners of a smartphone – and that percentage will continue to rise. As a small business...
[content field="callout1" format="true" class="calloutwide"] Video has increasingly proved itself to be an essential tool in any business's marketing tool box. It's the ideal way to tell the story of your business, your product, or you. It can easily put a human face on your business and help prospects and customers engage with you on an...
[content field="callout1" format="true" class="calloutwide"] For most small business owners, the best way to get good reviews is often a question that is top of mind. As author Mark. G Richardson says in his podcast Remodeling Mastery, today customers know more about the business than the business owners themselves. However, a customer’s or prospect’s perception of...
[content field="callout1" format="true" class="calloutwide"] Businesses work hard to craft marketing campaigns and sales pitches that will bring results. They come up with the latest set of buzzwords and include them in every conversation, social media post, and email message they deploy. They’re sure that with the right combination of words, they’ll strike gold with a...
