[content field="callout1" format="true" class="calloutwide"]Valentine’s Day is right around the corner – have you considered capitalizing on the holiday with your marketing efforts? Chances are that if you haven’t done so by now, you’re likely thinking that the opportunity has passed you by. Not so fast. There are still many different ways you can include Valentine’s...
[content field="callout1" format="true" class="calloutwide"] When Jim Kolb bought a floral shop in Oshkosh, Wisconsin, he decided to name his business Oshkosh House of Flowers. But over time, Kolb and his team felt that the word “Oshkosh” in the name of the business limited his shop to an Oshkosh customer base. With the growth of...
[content field="callout1" format="true" class="calloutwide"]All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of...
[content field="callout1" format="true" class="calloutwide"] Every four years the United States goes into a transformation. The cable news networks and the front pages of our newspapers feed us with the DAILY pleas of candidates running for office - in particular, for the Presidency. You have Trump, being very controversial and unconventional - causing attention and discussion. You...
[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...
You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...
[content field="callout1" format="true" class="calloutwide"] If you aren’t on Facebook, then your business will fail. This seems to be the modern philosophy of consumer growth. With more than one billion active users, Facebook holds millions of people who will potentially see your brand. Just by quickly scrolling down your newsfeed you can spot new pictures, videos and...
[content field="callout1" format="true" class="calloutwide"] As we see more and more emphasis on entrepreneurs in the consulting and service industries to set themselves apart as ‘experts of their industry’ to grow their business, we are also seeing another trend develop. The move from business owner and expert to the professional speaker. It is a natural...
[content field="callout1" format="true" class="calloutwide"]Online lead generation works wonders for small companies if it is executed strategically and methodically. All too often, small businesses jump into online marketing haphazardly and drift from one failed attempt to another. The first step in successful online marketing is to understand the big picture: this infographic, the “Internet marketing lead...
[content field="callout1" format="true" class="calloutwide"] P olitics and sales have a lot in common. Success in both depends on your ability to bring people over to your way of thinking. Bill Clinton’s friends and foes alike marvel at his ability to meet and charm people. But before you can charm them, you need to meet, or...
