CRM software

3 CRM Software Features Every Small Business Owner Should Consider

The right Customer Relationship Management or CRM software can be a small business owner’s best friend; it helps you keep up with every lead and customer without adding more employees to do the work manually. The wrong CRM software, on the other hand, will add to your burden — one more piece of technology that...

geofencing

How Local Businesses Use Geofencing to Draw In Nearby Customers

While first introduced to the market over a decade ago, geofencing, a form of location-based marketing (LBM) is relatively new territory for small businesses. It works by creating “virtual barriers” that trigger promotional text messages, email alerts, or app notifications when a mobile device enters (or exits) a specified area. Joshua Markham, ReachLocal I've asked Joshua...

business meeting

Focus Your Energy On Being Well Known To Your Tribe – Personal Branding

I probably shouldn’t admit this, but it’s a fact: My personal popularity peaked in mid-1983. And while I like to think of myself as an optimist, I doubt it will ever reach such heights again. Was it because I owned several Culture Club albums? No, but I did. Was it because I had a full head of...

Conversation at networking events

How To Keep Your Business Connections Active and Hot

In the world of entrepreneurship, business connections are key. Connections lead to community, joint ventures, and of course, prospects and clients. It’s important that we not only keep the flow of connections going but that we nurture the ones we’ve already made. That’s where most people break the cycle. We meet someone at a networking...

Global

PayPal’s 4 Holiday Sales Success Tips for Small Business

Amit Mathradas is General Manager, Small Business Group for North America at PayPal. He's on a mission to educate retailers and help them increase sales and revenue in their businesses. In a recent discussion, he offers these key tips for succeeding Amit Mathradas, PayPal head of Small Business online and offline during the holiday season and...

lesson from trump's campaign

Why Survey Data Isn’t as Important as Talking to Customers

What can your business learn from the pre-Presidential election polls? Elections are mostly a "luck of the draw."  Our country is divided roughly 45% Republicans and Democrats, Conservatives and Liberals. The other 10%, give or take are the undecided and that's what our Presidential races are largely about. From what I can gather, in this latest...

Bad review

Don’t Panic When You Get a Bad Review, It’s an Opportunity. Here’s What I Did…

As a small business owner you are proud of your work and deliver a great finished product. You love a good review. Your customers love you and your business grows through referrals. If things ever go wrong you work this out with your clients often privately to the satisfaction of your customers. Then this happens....

How 4 Small Businesses Used Google Adwords to Grow Their Biz

How 4 Small Businesses Used Google Adwords to Grow Their Biz

It pays to use Google Adwords to drive traffic to your small business—literally. It’s estimated that on average most business make two dollars for every dollar that they spend on Google Adwords advertising. As a small business entrepreneur, Google Adwords can give your brand the visibility it needs to grow, but only if you use...

marketing automation

Cleaning Company Founders On Marketing Automation, Marriage and Niche Marketing

Hamish and Lisa Macqueen own Cleancorp, a commercial cleaning business based in Sydney, Australia. They've been able to put not only the marketing but also many of their businesses processes on "auto-pilot" due to the power of marketing automation, using Infusionsoft software. In my recent interview with them,  Lisa and Hamish share their advice...

$500,000, 100 Stories, and A Small Business Revolution In Small Town America

There are reportedly about 30 million small businesses, of one size or another, in the USA. It's hard to capture their essence or understand them all, however, The Small Business Revolution, by Deluxe, has done a great job. If you're looking to be inspired and observe up-close stories of small business across all industries...