15 Key Strategies for Marketing to Different Generations

15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no longer true. The internet has become the great marketing leveler, allowing growing businesses to effectively customize their approach to marketing to different generations¬†at affordable costs. Apart from your product itself, demographics are a major influence in buying behavior. Individuals born at different points of time … Continue reading 15 Key Strategies for Marketing to Different Generations